Why Fragrances?
Smell is one of our most powerful senses, and it plays a crucial role in our emotional well-being. The majority of our fragrances contain essential oils in varying percentages.
Smell and Visuals – Combined Effect
Smell plays a really significant role in memory, mood and emotion.
Of your five senses, the ability to smell is the oldest one, from an evolutionary standpoint. It dates way back to how even the most basic living organisms can detect chemicals in their environment.
Other senses, such as sight and hearing, evolved much later. They also use a different pathway to the brain, taking information from your eyes or ears to the thalamus in the brain. The thalamus then decides where to send the signals next— it's like a sorting machine at the post office. Smell, however, has a direct line to the brain and bypasses the thalamus, heading instead to that spot near the memory-making part of your brain.
Smell and Memory
The sense of smell is closely linked with memory, probably more so than any of our other senses. Smells are routed through the olfactory bulb, which is the region that analyses scents. This part of the brain is closely connected to the amygdala and hippocampus – regions that handle memory and emotion. So it’s no wonder we link certain scents with particular memories from our past. Those with full olfactory function may be able to think of smells that evoke particular memories; the scent of an orchard in blossom conjuring up recollections of a childhood picnic, for example. This can often happen spontaneously, with a smell acting as a trigger in recalling a long-forgotten event or experience. Marcel Proust, in his ‘Remembrance of all Things Past’, wrote that a bite of a madeleine vividly recalled childhood memories of his aunt giving him the very same cake before going to mass on a Sunday.
Smell and Emotion
In addition to being the sense most closely linked to memory, smell is also highly emotive. The perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from desire to power, vitality to relaxation.
Visuals
A picture is like thousand words and also the second sense that is related to nostalgia. Thus, smell and visuals combined give a stronger memory recall.
CAUTION:
1) Avoid contact with any surface.
2) In case of skin or eye contact immediately rinse with plenty of water. If irritation persists consult physician.
3) Do not ingest / consume.
4) This is not a toy. Keep away from Children and Pets.
5) Do not expose to excessive heat or sunlight, heaters, etc.