Science of Scent

Why Fragrances?

Smell is one of our most powerful senses, and it plays a crucial role in our emotional well-being. The majority of our fragrances contain essential oils in varying percentages.

Smell and Visuals – Combined Effect

Smell plays a really significant role in memory, mood and emotion.

Of your five senses, the ability to smell is the oldest one, from an evolutionary standpoint. It dates way back to how even the most basic living organisms can detect chemicals in their environment.

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